Patent Forecast® Catalog News For Companies For Investors For IP Attorneys Support About Us Menu

Magic Number is always scanning the latest changes in intellectual property for your team.

Use a Patent Forecast® to super charge your product design, due diligence, and competitive analysis.

Learn why your team should be using patent data as a new source of competitive intelligence!

March 5, 2019

Should Apple be eyeing Fitbit?

Consumer Sleep Technology Patent Forecast®

On March 6th, 2019, Fitbit refreshed its product line of fitness trackers. The company has been a major contender in the wearable space, but it faces strong competition from other large tech giants, including smartwatch leader Apple. Despite forecasting sales below analysts' Q1 predictions, however, Fitbit may not be in a bad position.

Apple is purportedly looking to implement sleep technology into the Apple Watch by 2020. Fitbit, on the other hand, is already strategically positioned in the market: the company has been been directly targeting sleep stage tracking with its patent portfolio since before 2016 and has been implementing the technology in its devices since 2017. Apple, conversely, has not been very active in the Consumer Sleep patent sector at all. What little activity there is primarily focuses on smart alarm technology for its wearables. How Apple plans to implement sleep tracking technology with companies like Fitbit reserving a huge share of the Consumer Sleep patent sector remains to be seen.

Relevant Patent Documents

Application 20180307185  

Application 20160022203  

Article Source Link

PC Magazine

Consumer Sleep Technology   Patent Forecast®

View Patent Forecast® Top Corporations News and Insights Data Visualization

Sleep plays an important role in personal health and wellness. Retail service and technology providers are integrating new data and sensory technologies to attract new customers and provide attractive products for health conscious consumers.