Schneider Electric SE is a French multinational corporation headquartered in Rueil-Malmaison, France. It is also based at the World Trade Center of Grenoble. From 1981-1997, the company divested from steel and shipbuilding and focused mainly on electricity through strategic acquisitions. Schneider Electric refocused in 2010 to include software, critical power and smart grid applications through strategic acquisitions.In 2015 the company launched a brand strategy called “Life Is On” which aims to showcase the business and societal value of sustainability and efficiency. The emergence of the digital economy created opportunities for IoT-enabled platforms, which Schneider Electric identified as a growth opportunity. In 2016,the company launched EcoStruxure, its IoT-enabled architecture.